10月14日记者获悉，2026年欧洲产品设计奖日前正式揭晓，追觅割草机器人A3 AWD系列与A3 AWD PRO系列凭借卓越的工业设计与创新技术融合，从全球众多参赛作品中脱颖而出，分别斩获户外设备品类优胜奖与消费电子品类顶级设计奖，成户外庭院赛道最大赢家。欧洲产品设计奖是国际产品设计领域的权威奖项，也是目前唯一与欧洲议会合作的设计类奖项，面向全球设计师、设计团队与企业开放，从创新性、美学表达、实用性等多维标准进行综合遴选，旨在表彰以实用且深思熟虑的设计改善日常生活的优秀作品。
Reporters learned on October 14 that the 2026 European Product Design Award was officially announced recently. Dreame's lawn mowing robot A3 AWD series and A3 AWD PRO series stood out from numerous global entries with excellent industrial design and innovative technology integration, winning the Outdoor Equipment category WINNER and Consumer Electronics category TOP DESIGN respectively, becoming the biggest winner in the outdoor courtyard track. The European Product Design Award is an authoritative award in international product design and currently the only design award cooperating with the European Parliament. It is open to global designers, design teams, and enterprises, selecting comprehensively from multiple criteria including innovation, aesthetic expression, and practicality, aiming to recognize excellent works that improve daily life through practical and thoughtful design.
此次A3 AWD系列双双获奖，意味着追觅割草机器人在设计美学、产品体验与功能落地等多层面的设计思路，获得了欧洲专业评审的高度认可。根据知名调研机构IDC数据显示，2025年全球割草机器人市场迎来爆发式增长，出货量同比大涨63.8%至199.2万台。欧洲诞生了全球最成熟的庭院文化，也诞生了最早的割草机器人。欧洲也是全球最大的割草机器人市场，占全球份额的52%。但今天，改变行业方向的却是一批中国公司。过去十几年，割草机器人市场几乎是欧洲企业的主场，富世华、宝时得等品牌长期占据市场。但最近几年，格局发生了变化，追觅、九号公司、科沃斯等中国品牌快速崛起，加速出海，冲击着传统巨头把持的市场格局。
The A3 AWD series winning both awards means Dreame's lawn mowing robot design thinking across design aesthetics, product experience, and functional deployment has gained high recognition from European professional judges. According to data from well-known research firm IDC, the global lawn mowing robot market saw explosive growth in 2025, with shipments surging 63.8% year-over-year to 1.992 million units. Europe gave birth to the world's most mature courtyard culture and also the earliest lawn mowing robots. Europe is also the world's largest lawn mowing robot market, accounting for 52% of global share. But today, it is a group of Chinese companies changing the industry direction. For the past decade or so, the lawn mowing robot market was almost a home game for European companies, with brands like Husqvarna and Positec holding the market long-term. But in recent years, the landscape has changed—Chinese brands including Dreame, Ninebot, and Ecovacs have risen rapidly, accelerating overseas expansion, challenging the market structure held by traditional giants.
分析人士表示，当智能硬件赛道逐渐从参数比拼转向体验较量，工业设计正在成为决定产品能否真正融入用户生活的核心要素。此次A3 AWD系列与A3 AWD PRO系列斩获欧洲产品设计奖，既是国际评审对追觅户外庭院产品设计能力的权威盖章，更标志着中国智造已具备以设计语言定义全球高端户外产品价值标准的能力。
Analysts said that as the smart hardware track gradually shifts from "parameter competition" to "experience contest," industrial design is becoming a core element determining whether products can truly integrate into users' lives. The A3 AWD series and A3 AWD PRO series winning the European Product Design Award is both an authoritative stamp from international judges on Dreame's outdoor courtyard product design capability and a sign that Chinese intelligent manufacturing already has the ability to define global high-end outdoor product value standards through design language.
割草机器人这个品类，放在具身智能的落地场景里，属于一个特殊的位置。它不追求通用性，不追求人形，任务高度单一，就是把草坪割好。但它对环境的适应能力要求很高，庭院地形复杂、有障碍物、有斜坡、有边界，机器人需要自主导航、避障、规划路径，这些能力和前面讨论的具身智能技术在底层上是相通的。追觅这次拿奖的A3 AWD系列，核心卖点是四驱系统和AI导航，解决的是复杂庭院地形的通过性和割草覆盖率问题。欧洲庭院文化成熟，用户对割草机器人的要求也高，能在这个市场拿到设计奖项，说明产品在美学和功能两个维度都通过了欧洲用户的审视标准。
The lawn mowing robot category, placed in embodied intelligence deployment scenarios, occupies a special position. It does not pursue generality or humanoid form; its task is highly singular—mow the lawn well. But its environmental adaptability requirements are high—courtyard terrain is complex with obstacles, slopes, and boundaries, and robots need autonomous navigation, obstacle avoidance, and path planning. These capabilities share the same underlying technology as the embodied intelligence discussed earlier. Dreame's award-winning A3 AWD series centers on a four-wheel-drive system and AI navigation, solving passability and mowing coverage in complex courtyard terrain. European courtyard culture is mature, and users have high demands for lawn mowing robots. Winning a design award in this market indicates the product has passed European users' scrutiny in both aesthetics and function.
